Glide Underground

Bungie signs soul away... again.

Articles / Personal Stuff/Random News
Date: Apr 29, 2010 - 08:15 AM
Bungie, after becoming independent from Microsoft, has turned around and sold their souls to Activision for 10 years.

Sad, but true.

Activision will broaden its portfolio with a new franchise from one of the industry's most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungie's Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.

"We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise," said Harold Ryan, President of Bungie. "From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences."
I worry for this, given Activision's habit of running franchises into the ground with crappy, too-quickly-made sequels.



This article is from Glide Underground
http://www.glideunderground.com/

The URL for this story is:
http://www.glideunderground.com/modules.php?op=modload&name=News&file=article&sid=3921