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Stardock: Ignore Pirates

Articles / Personal Stuff/Random News
Date: Mar 21, 2008 - 02:53 PM
The developers at Stardock have a message for the rest of the industry: fighting game piracy isn't cost-effective.

This is much like Trent Reznor's strategy, although the execution is different. Instead of worrying about pirates, just leave the content out in the open. The market Reznor plays to will still buy the music; he's simply stopped worrying about the pirates. He came to the same conclusion: they weren't customers, they might never be customers, so spending money to try to stop them serves no purpose.
Bravo, guys.

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