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Wired on Apple Success

Articles / Personal Stuff/Random News
Date: Mar 19, 2008 - 02:00 PM
Wired offers up a possible set of reasons that Apple turned it around under Steve Jobs:

Jobs' fabled attitude toward parking reflects his approach to business: For him, the regular rules do not apply. Everybody is familiar with Google's famous catchphrase, "Don't be evil." It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that ? proponents say ? are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.

It's ironic, then, that one of the Valley's most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship ? Google CEO Eric Schmidt sits on Apple's board, after all ? but by Google's definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future.

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