No, not another Halo machinima - Both the Bad Science column and The Guardian take on 'research' that claims there's an evolutionary basis for putting newborn boys in blue and girls in pink.|
To put it bluntly: Rubbish.
"The differences were so substantial that seasoned researchers using the data are usually able to predict the sex of a participant by checking their favourite colour." It all makes sense, apparently, because a clear blue sky indicated good hunting weather, where red sometimes means a fruit is ripe. Wow.
Here's what I want to know: when are we going to stop this idiocy? When are at least the decent universities - like, for instance, Newcastle - going to introduce some kind of cost-benefit analysis into their research programmes? How much will this knowledge benefit humanity, and at what cost to our academic credibility? I only ask because it seems to be taking such a long time.