Glide Underground

The Name Game

Articles / Personal Stuff/Random News
Date: Aug 15, 2007 - 11:00 AM
GamersWithJobs looks at the constant renaming of development studios in the industry:

Another reason for the lack of outcry is that, at least in the short term, this doesn't change anything for the consumer. BioShock is done, and all the blood, sweat, and tears that Irrational has poured into the game isn't going to change simply because the name has. All that is different now is what we're calling the talented individuals who designed, modeled, wrote, and birthed this game. The name may change, but the driving force behind the game -- Levine and his team -- is what's important. Tying the 2K Games label to a game that's going to explode like BioShock is nothing but a smart business move on the part of Take-Two. With no GTA IV this year, the company is going to need to ride the commercial and critical success of BioShock as far as they can.
I find it annoying to try to track down which studio really did the games sometimes - you get a good idea whether they're a good or bad studio over a few releases.



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