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 Feb 14, 2005 - 12:00 PM - by Michael
* Flat-screen prices dropping

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PC Games/Hardware/Microsoft has word on how flat-screen TV's are dropping in price, rapidly:

"People purchase no-name brands opportunistically," said Ross Rubin, director of marketing analysis for the NPD Group. "They say, 'I just need something flat and sexy-looking in a room.' "

Experience with PC monitors has given some entrepreneurs the impetus to make televisions. William Wang, the former head of Princeton Graphics, began V in 2003. V employs just 28 workers in the United States, using contractors in Asia to assemble plasma and LCD displays.

The company sells televisions in such stores as Costco, where its 42-inch plasma HDTV is priced at $2,500. Models of the same size from Panasonic and Sony typically cost $4,000 to $4,500.
It's hard to say whether the lower-cost TV's are worth it, of course; warranty, servicing, and the time the unit is expected to last can vary quite a bit.

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