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 Jan 27, 2005 - 02:00 PM - by Michael
* Intel's new Trademarks

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PC Games/Hardware/Microsoft
Intel has filed for two new trademarks, but nobody knows what they mean yet.

"Intel Inside VIIV" and "Intel VIIV" were filed as U.S. trademarks last month by the Santa Clara, California-based chip maker, known for its Pentium and Centrino brands. A square graphic, resembling an inkblot or a starfield, was also filed around the same time.

Intel watchers have a few hypotheses on the meaning of VIIV. One is that the letters are Roman numerals standing for 6 and 4, as in 64-bit technology, a feature that Intel is introducing in its chips this year.

Another is that VIIV will appear in a more stylized form as the logo for the company's new dual-core chips, which are the equivalent of two chips in one. Two letter V's, separated by two lines, could represent the two cores of a Pentium 5 chip.

Of course, the trademark for VIIV, which Intel also filed in Asia and Europe, could be something else altogether, or nothing at all. (Intel's rival Advanced Micro Devices Inc. (AMD.N: Quote, Profile, Research) filed trademarks for Forton, Adepton, Tegron, Metaron, and Vanton but doesn't making chips with those brand names.)
Intel Not Inside. AMD Inside.

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