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 Dec 21, 2004 - 11:30 AM - by Michael
* EA doesn't get NBA Exclusivity

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PC Games/Hardware/Microsoft
EA Games doesn't seem too happy - despite getting NFL exclusivity earlier (and thus royally screwing over many competitors such as 989 Sports), they've failed to get the NBA into the same situation.
One of the reasons is that the NBA Live series simply doesn't have a stranglehold on the market the way Madden has for years, so by signing an exclusive deal with EA, the NBA would actually be losing money. There are simply too many NBA video game properties that sell big units for the deal to make sense, from the ESPN NBA series to NBA Ballers to 989's games that are set to hit both the PS2 and PSP.

 

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