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 Nov 22, 2004 - 11:00 AM - by Michael
* Nintendo changes marketing with DS

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Mobile gaming (GBA/etc)
The New York Times (registration required, or use BugMeNot) has a feature on Nintendo's changing marketing tactic with the DS.

Apparently, Nintendo's finally caught on to the fact that the average gamer is nearly 30 years old, as opposed to 10 years old when they first hit it big in the US.

Thus the sleek new DS marketing campaign. We'll see what happens. I know I plan on trading up from my SP to the DS, though.
 

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