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 Aug 30, 2010 - 07:44 AM - by Michael
* ATI Retires

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PC Games/Hardware/Microsoft
AMD has announced the official retirement of the ATI brand. The next round of graphics chips will be "AMD Radeon" and "AMD FirePro."

As one might expect, a major motivator is the fact AMD plans to introduce a range of new products incorporating both AMD microprocessor technology and a Radeon graphics tech on the same chip. The first fruits of the CPU-GPU "Fusion" initiative are slated to arrive soon. "Ontario," which will combine two copies of the low-power "Bobcat" CPU core with Radeon graphics, is slated to ship before the end of the year. The more powerful "Llano" APU, which mates quad Phenom II-class CPU cores with presumably a more capable GPU, is scheduled for the first half of 2011. Obviously, the combination of the firm's CPU and GPU technologies into single-chip products could create some consumer confusion, if folks were to continue to think of AMD and ATI as separate entities?especially if the ensuing marketing messages emphasize the benefits of CPU-GPU integration.
For laptops and some systems, this is probably good. For those who might want to upgrade CPU and GPU separately, not so much...
 

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