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 Mar 05, 2010 - 08:25 AM - by Michael
* Call of What?

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PC Games/Hardware/Microsoft
Activision announces they're doing like this to the Call of Duty series: a number of new Call of Duty franchise titles being pushed into production.

Meanwhile, they're getting sued. Jason West and Vince Zampella, recently fired from Infinity Ward by Activision right after the launch of Call of Duty; Modern Warfare 2 (not to be confused with Call of Duty 4: Modern Warfare, though naming fatigue is usually a sign of a series getting the "exploit" treatment mentioned in the PA strip above), now say that Activision's claims of "insubordination" and "breach of fiduciary duty" were in fact a pretext to kick them off before the inevitable oversaturation attempt.

Ars says it best:

It means that Activision Blizzard hasn't learned anything from the Guitar Hero franchise. The rhythm game genre is in flames, mostly due to oversaturation. Activision seems to want to crank out as many Call of Duty games as possible as quickly as possible, while the name still carries weight. Infinity Ward was a developer built on quality and attention to detail; it's not surprising there is friction between the two groups.

Activision Blizzard makes its money from a few large franchises, sprinkled with the modest success of other titles. If Guitar Hero can't be brought back to its previous highs and Call of Duty becomes mired in legal action or low-quality sequels, the company will have burned through two of the three series that enable its success. After that, we can only hope Blizzard isn't the next on the list for profit-maximization.
Let's not forget what they did to the Tony Hawk series and O2 Sports line... I fear a reality check is needed somewhere.

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