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 Jun 17, 2004 - 05:33 PM - by Michael
* Nintendo not going the Microsoft route

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Games Industry has a short blurb up: apparently, according to Satoru Iwata, Nintendo isn't interested in acquiring game developers and making them internal, instead going for the approach of building better relationships (read: repairing bridges they burned years ago when they were dominant with the NES and SNES) with external developers.
Nintendo's new approach to relationships with external developers would appear to be characterised by its deals with companies such as British studio Kuju Entertainment, which is an independent developer working on a major Nintendo property - namely the Advance Wars license.
It's an interesting proposition - on the one hand, they keep their licenses together, so if they lose a development company they can farm the next title in a series off on another, like Lucasarts has done with Knights of the Old Republic. They also keep things close to their vest, and if companies are poorly run, they aren't dragged down with them. On the other hand, Microsoft's done pretty well with the exact opposite approach - Halo, Dungeon Siege, and tons of other Microsoft games came out of MS acquiring studios into the Microsoft umbrella. And so far, the games that came out of those arrangements have been pretty sweet. Halo would appear to be the ultimate example, with Bungie (the original Mac-Geek development house responsible for the Marathon series) kicking out what has become the ultimate staying power on the Xbox; from the screenshots, Conker: Live and Reloaded seems poised to make gamers forget all about the fact that Conker was the last fun gasp of the N64, and we can thank Microsoft's acquisition of Rare for that one.

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