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 Oct 13, 2009 - 12:00 PM - by Michael
* Does Free Work?

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PC Games/Hardware/Microsoft
Ars covers D&D Online's shift to a "free and buy content" model, and says it might actually save the title.

After HQ moves, I may give it a re-try. After all, it's free.

It's fascinating to see this in action. One of my gaming buddies organized a small four-person LAN party to play the game. Everyone had a good time, and better yet, no one had to sign up and give out their credit card to get a group together. They simply downloaded the client, created characters, and started adventuring. A week later, he purchased his first content pack to play with other people he met online. This is someone who would never sign up for a monthly charge, but this business model?in short order?made him get his wallet out. The difference is, it all happened on his terms.

 

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