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 Apr 08, 2008 - 12:00 PM - by Michael
* Sony trying to massively push Blu-Ray

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Having now "won" the next-gen format war through bribes and intimidation, the logical next step: Sony wants to try to eliminate the DVD.

First goal: make Blu-ray "50% of the market" by year's end.

If Ryoji means that Blu-Ray will account for 50% of the movies sold, then this plan seems delusional, unless prices for players and movies plummet -- which seems even less likely now that there's no competition. For example, the bestselling Blu-Ray movie at is 300, which sells for $30. The DVD version sells for $14.
Hey, nobody ever accused Sony of being sane.

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