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 Dec 13, 2006 - 09:51 AM - by Michael
* FTC unhappy with Sony

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Playstation2/Sony
More fallout from Sony's fake "viral marketing" ad campaigns: the FTC's stepping in and demanding disclosure.

Also, it appears Alliwantforchristmasisapsp.com has vanished into the ether.

The FTC said it would investigate cases where there is a relationship between the endorser of a product and the seller that is not disclosed and could affect the endorsement. The FTC staff said it would go after violators on a case-by-case basis. Consequences could include a cease-and-desist order, fines and civil penalties ranging from thousands of dollars to millions of dollars. Engle said the agency had not brought any cases against word-of-mouth marketers.


The Guardian Blog also has some info on the story.

Bad Sony, No Cookie!

Oh yeah: Penny Arcade nailed this one.

[UPDATE:] looks like the mindless marketroids from Sony have pulled the video: click the link to it and you get a "video removed by user" tag. On the other hand, the video re-mixed with "Yakety Sax" (the Benny Hill theme music) is pretty funny.
 

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