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 Jul 07, 2006 - 09:27 AM - by Michael
* New PSP ads racist?

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Playstation2/Sony
I've been trying to stay off this, but since Guardian Blogs looked at, here's a bit on the PSP ads controversy.

It's questionable, however, whether the world is ready to explore themes of race and domination in the context of a videogame console ad. Although not as wilfully controversial as Benetton's infamous 'United Colours' campaign, many viewers will be unwilling or unable to decode the imagery until it becomes about two different colours of plastic.
Personally, I don't think the ads are racist. Stupid, perhaps. Needlessly and/or desperately trying to somehow make the PSP into a "sexy" device and play that up, absolutely.

Showing how completely clueless Sony are? Almost certainly.

But racist? Sorry. I don't buy that one.
 

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