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 Mar 29, 2006 - 05:40 PM - by Michael
* Nintendo pushes cheaper titles

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Gamecube/Nintendo
CNN Money looks at what Nintendo thinks of the price point of games in the next generation:

The company plans to encourage developers to take risks in the next generation, challenging them to use the Revolution's unique features to make smaller games anyone can pick up and enjoy. And Iwata said Nintendo (Research) will lead the charge in developing and distributing these sorts of games.

"If we can come up with an addictive, but simple title ? such as Tetris 15 years ago ? my attention should be focused on containing costs," he said. "So, I would make it available through the Virtual Console. I think the opportunity for ourselves will be much larger than software that costs $50-$60. ... Of course, there are a number of people waiting for a 'masterpiece' title. For those games, we'll utilized traditional distribution channels."
Read it for a great take on Nintendo's new strategy, appealing to consumers who don't want to blow incredible amounts of money. It also looks at in-game advertising, which is something we're seeing a lot more of lately.
 

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