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 Mar 14, 2006 - 10:00 AM - by Michael
* Sony brilliant, or insane?

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1up looks at the PS3 marketing strategy: brilliant, or insane?

My money's on brilliantly insane. Or insanely brilliant.

Skeptics are quick to suggest that it's borne of desperation. The PS3, they suggest, is hardly any more powerful than the Xbox 360, Kojima Productions' geriatric mullet-head notwithstanding. Maybe, they insinuate, Sony is having trouble finalizing the hardware, streamlining the manufacturing process, ensuring acceptable quality assurance results. Maybe the PS3 is doomed, they cackle.

Maybe. But far more likely is the possibility that Sony is simply incredibly confident in the PS3's infallibility. The PlayStation was a surprise success, and the PlayStation 2 steamrolled three impressive competitors. The home console industry practically belongs to Sony, and the company seems happy to let the power of the PlayStation brand name do its own marketing work. Why drop cash on a high-dollar ad blitz when eager fans are willing to build hype for PS3 with word of mouth, anticipation and rumors? Talk is cheap, but fanaticism is free.


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