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 Dec 15, 2005 - 11:20 AM - by Michael
* What it's like being first to market

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Xbox/Xbox Games has an interview on the ups and downs of being first to market with two Xbox360 bigwigs:

The other tough thing is that you're under the microscope [when you're first]. [Sony] shows two movies and a product that you can't touch behind a piece of glass, and that's what you get to write about on them. For us, we just had 2,000 journalists from Europe, the U.S., and Japan all come to events we've hosted to play 20 games, [and we] just said, "Go play." My kickoff for the event in San Francisco was: You know what our strategy is and you've been to our press conferences-less rhetoric and more play. Go and enjoy the games for a day and a half.


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