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 Jul 29, 2005 - 05:02 PM - by Michael
* N-Sider: How Nintendo does business

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Gamecube/Nintendo
Whoops! Looks like the reason for some of Nintendo's wackiest moves has been... you guessed it... internal company politics.

Nintendo EAD once went under the name of Nintendo R&D4. After the success of the Super Mario Bros. and The Legend of Zelda franchise, Nintendo began allocating more and more resources behind star designers Shigeru Miyamoto and Takashi Tezuka. The group has since become the most popular and recognized Nintendo division by far. The popularity of the franchises has also become an incentive for Nintendo to use Shigeru Miyamoto as a public relations figure for the company. Ever since the 1990s, Nintendo EAD has been the biggest and most dominant group at Nintendo.

 

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