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 Jul 20, 2005 - 01:00 PM - by Michael
* MMO's and the Business Model

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PC Games/Hardware/Microsoft
Next Generation's got an interesting critique on how Guild Wars plans to make money:

It?s impressed the reviewers and it?s topped the sales charts. But Guild Wars has an awesome task to perform. ?We have to sell at least five times more copies than a subscriber-based online game in order to get to about the same level of profitability,? says Garriott, matter of factly.

NCSoft, raised in the hothouse of Korea?s 1990s game-room phenomenon, has never been shy about matters of scale. Its entry into the U.S. market four years ago was positively Cleopatran. Its Lineage series is the world?s most popular online RPG. It has attempted to shift playing habits from elves and wizards to cars and capes with Auto Assault and City of Heroes.
It's an interesting proposition - other companies have managed without monthly fees, but they're not MMORPG companies, merely ladder-based setups like Blizzard's Battle.net who don't host the game on their own servers.
 

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