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 Jul 11, 2005 - 02:00 PM - by Michael
* Countdown to a Format War

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PC Games/Hardware/Microsoft
The NY Times once again looks at the upcoming DVD format war and it's not pretty.

It never is when reputations and egos are on the line.

Compounding matters, many Hollywood executives have staked their reputations - both corporate and personal - on one technology or the other, making it politically difficult for them to switch sides.


"Both sides have so much vested in their technology that no one wants to blink, given the potential upside," said Mr. Lesinski, whose studio, Paramount, is a division of Viacom. Paramount, along with Warner Home Video and Universal Studios Home Video, will release 89 movies this year in the HD-DVD format.


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