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Dear Sirs and Madams, the
owners of Sony, the stockholders of Sony, the employees of
Sony.
An open letter to you, from
a former Sony fan, a Sony product owner, and someone
saddened by the damage done in the past year to Sony's
brand.
I own a number of Sony
products. A library of games for the Sony Playstation and
PS2. A classic Walkman. A Sony television. And finally, a
PSP.
For the most part, I have
been relatively happy with these purchases (with the
exception of the PSP, and I'll get to that later). But I
submit to you that even after these purchases, your
treatment of the consumer market and in particular your
arrogance regarding the PSP and PS3 have harmed Sony,
perhaps irreparably.
First, let me take on the
destruction of the world's best-known importer,
Lik-Sang,
and the fact that Sony Europe went about
killing the company over the objections of the consumer
market. Sony Europe may have thought this was a good idea;
Sony America might have lauded it; but the consumers who saw
it happen are that much less likely to purchase Sony
components because of it.
And then there was the
rootkit disaster - when Sony America thought, in their
hubris, that they had the right to
damage customer property in the name of "copyright
protection. How arrogant you were, how evil you showed
yourselves to be.
The PS3 launch - with
ridiculously low numbers available at launch, and then
customers finding out that even less were shipped than
promised originally - was like
something out of a bad novel. Worse yet was the fact
that the vaunted "backwards compatibility" from the PS3 to
earlier Sony games didn't work right ; there were
graphical issues and
compatibility problems all over.
With the PSP, you did
something even worse. You actively, and for quite a long
time, worked to make the console less than it was. Time
after time, "system updates" were forced on the end user
that were unnecessary to play the games they were included
with. Time after time, the idea that people other than Sony
might want to write programs on it went right past you in
your arrogance and paranoia. People were going to find a way
to pirate your games. People find ways to pirate games for
every single console on the planet; there were pirated game
copies even in the days of the Atari 2600, the NES, and the
Sega Master System when cartridges were the medium of
storage. Your paranoia ensured not that more PSP owners were
buying your games, but that less people bought the PSP and
that those who did own a PSP actively avoided your games for
fear of wrecking other functions on the console they
purchased.
Today, Sony's position in
the market is not of a trusted company. Your position in the
television market might still be that of a company whose
products are a bit more pricey, but worth the extra cost in
quality. Your position in the gaming market is not so; it is
of an arrogany, conceited, self-assured bully. Two years
ago, you were the best company on the block. Today, you're
the object of derision. Your PR people bragged about how
people would take a second job to buy a PS3, but instead,
the vast majority of the market are sitting on their couches
with an Xbox360 or a Wii, merrily forgetting that once upon
a time they were Sony fans.
Solid Snake is not going to
turn this around, Sony. PS3 games at $70 and "classic game"
downloads that cost $15 (plus $600 for the PS3 console, $250
for the PSP, and $100 for a decent sized memory stick) are
not going to turn this around. You could easily have
released a software converter to take Playstation discs and
move them to the PSP, and sold it for $10-15, and PSP owners
with an old Playstation collection would have purchased it
willingly. You could easily have left the PSP available for
third-party home programmers to write free programs for, and
watched people tote their PSP around as it turned into a
datebook, or a better media player, or any of many other
functions.
Instead, you have behaved
arrogantly, and the response from the community of Sony
hardware owners has been to fix it themselves. The PSP
running 3.03 "Open Edition" firmware is infinitely superior
to the PSP running Sony's official, crippled 3.03 firmware.
I personally know of no PSP owners who still use your
official updates.
If you want to see the PSP
thrive in the modern world, get off your high horses, admit
you were wrong, and open up the firmware rather than giving
us
incredibly crappy advertising and software "updates"
designed to break the systems.
Got
Comments? Send 'em to Michael (at) Glideunderground.com! Alternatively, post
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